HOiSUM Have FUNction! Socks - Black

FUNCTION is a classic beer from Nara Brewing. It won a gold medal at the World Beer Cup 2026, known as the Olympics of beer, and was recognized by the world this year.

Relaxing on its label is a cute, laid-back cat whose eyes are the katakana "ファ" (fa, as in FUNCTION). It is Nara Brewing's signature character.

Material:
78% Cotton
15% Nylon
5% Polyester
2% Polyurethane

Made in Japan

HOiSUM products are created by combining traditional techniques that can be called legacy, vintage machines that are difficult to maintain, and carefully selected materials. The feelings and warmth you feel from something that has been made with a little extra effort or has been devised by human hands cannot be mass-produced. “Hoi” is a greeting, “Sum” is a heart, and the brand name is a coined word that combines the two words. Every encounter and connection will start with a greeting, and if the heart is warm, a connection will be born. They strive to deliver products that remain in people's hearts.